Omnichannel retail solutions
Goal:
To be omnichannel, we want the customer to smoothly move from one channel to another. By experiencing the same feeling across all customer meeting points like online, social media, billboards and in store and wherever else they connect with our brand.
Aim to highlight the importance of alignment across CMP's.
Actions:
Securing that all who is working with presenting our range know that alignment is key.
To align, communication and understanding of each customer meeting points’ importance is essential. So, we started to share more of our work to create awareness and be ambassadors of the omnichannel retail.
Sharing is caring
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Launch alignment
Being part as a markets voice in the discussion, on global level, to simplify the Launch deliveries to all markets and find a way of sharing what IMC delivers from common solutions to retailers for L2.
It was a great opportunity for me to be part of this collaboration.
Being able to set eyes on the way of working on a global level. With all important stakeholders across the big IKEA organization (IMC, CRS, OMP) gathering forces.
Something about saving the world with fixing this issue?
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Kick off FY25 BE recommendations HFB9
Being part of the BE recommendations for HFB 9 range presentation. Sharing how HFB 9 is presented online, showing different pagetypes and their purpose and how the customer journey can vary per reason of visitation.
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Boost kitchen sales across channels
Consumers are using different channels to get an idea and prepare for their kitchen buying journey. Prior to any shop visits, to find out which brand fits their style and budget.
To be omnichannel, we want the customer to flawlessly move from one channel to the next without hurdles.
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Com&In Matrix meeting
Sharing how we work online as HF&RD to all Communication & Interior Design Managers of our Belgium stores. Who are we and how does it works online? With some facts and figures.
To summarise
With my store experience and being a member of the Retail Solutions team, it helps me to collaborate across different IKEA functions and stakeholders to think across channels, so that IKEA (Belgium) doesn’t only focus on the physical meeting points but see the importance of the bigger picture.
This all with its importance to link facts, expertise and framework to practice. To support and guide markets and co-workers to go for a unified approach to give our customers the best, frictionless customer experience.